{"id":1305,"date":"2025-02-20T09:16:41","date_gmt":"2025-02-20T09:16:41","guid":{"rendered":"https:\/\/finovate.vamtam.com\/?p=1305"},"modified":"2025-02-20T09:16:41","modified_gmt":"2025-02-20T09:16:41","slug":"salesforce-integration-generates-hn-success-in-healthcare","status":"publish","type":"post","link":"https:\/\/exceliabestpractices.es\/pt\/salesforce-integration-generates-hn-success-in-healthcare\/","title":{"rendered":"A integra\u00e7\u00e3o do Salesforce gera sucesso para a H&N na \u00e1rea da sa\u00fade."},"content":{"rendered":"
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A hist\u00f3ria<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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A situa\u00e7\u00e3o<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Duas grandes empresas do setor de sa\u00fade tiveram a oportunidade de consolidar posi\u00e7\u00f5es de lideran\u00e7a em seus respectivos mercados por meio de uma fus\u00e3o estrat\u00e9gica. No entanto, para alcan\u00e7ar todos os benef\u00edcios, era necess\u00e1rio integrar suas distintas abordagens de vendas em um modelo unificado e de alto desempenho. Para complicar ainda mais o processo, a gest\u00e3o estabeleceu um cronograma ambicioso para atingir as sinergias e as metas financeiras, garantindo, ao mesmo tempo, o m\u00ednimo de interrup\u00e7\u00e3o poss\u00edvel para a base de clientes combinada.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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etapas principais<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Nossa abordagem<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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A Finovate fez uma parceria com a empresa para projetar uma equipe de vendas preparada para o futuro, implementando uma nova estrutura de reporte e um equil\u00edbrio otimizado entre generalistas e especialistas. O objetivo era maximizar as sinergias e minimizar o impacto sobre o cliente. Esse esfor\u00e7o colaborativo envolveu diversas etapas importantes:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tAgende uma chamada<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tContate-nos<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Identifique o estado atual <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/i><\/span>\n\t\t\t<\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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Identifique o estado atual da equipe de vendas em cada empresa, incluindo n\u00famero de funcion\u00e1rios, estrutura organizacional, produtos vendidos, territ\u00f3rios e clientes atendidos e estrutura de remunera\u00e7\u00e3o.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t

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Projete o Salesforce do futuro. <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/i><\/span>\n\t\t\t<\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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Projete a for\u00e7a de vendas do futuro e teste analiticamente as mudan\u00e7as resultantes nos clientes, territ\u00f3rios e produtos abrangidos para garantir uma transi\u00e7\u00e3o tranquila.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t

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Gerenciar um programa de implementa\u00e7\u00e3o <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/i><\/span>\n\t\t\t<\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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Lan\u00e7ar e gerenciar um programa de implementa\u00e7\u00e3o no primeiro ano para gerar sinergias dentro de um cronograma ambicioso. Isso inclui a migra\u00e7\u00e3o para uma nova estrutura organizacional e um novo conjunto de fun\u00e7\u00f5es e responsabilidades, a comunica\u00e7\u00e3o clara com as principais partes interessadas e a identifica\u00e7\u00e3o de resultados r\u00e1pidos.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Nossa filosofia<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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O Resultados<\/span>\n\n\n\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Os pedidos dos clientes permaneceram est\u00e1veis durante a transi\u00e7\u00e3o de vendas, e o desempenho financeiro nas unidades de neg\u00f3cios afetadas superou as previs\u00f5es internas.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Os representantes de vendas foram direcionados para o futuro, guiados pela nova estrutura organizacional, territ\u00f3rios, cobertura de produtos e modelo de remunera\u00e7\u00e3o, tanto na Am\u00e9rica do Norte quanto na Europa.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t<\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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A empresa resultante da fus\u00e3o tamb\u00e9m estava no caminho certo para a integra\u00e7\u00e3o completa das ferramentas de capacita\u00e7\u00e3o de vendas, incluindo programas de treinamento revisados, sistemas de TI de vendas racionalizados e pain\u00e9is de vendas e m\u00e9tricas de desempenho atualizados.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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As sinergias l\u00edquidas identificadas para o terceiro ano dever\u00e3o superar as expectativas em 1,5 vezes a meta inicial.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Recomenda\u00e7\u00f5es<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t<\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Orientar o processo e resolver problemas.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Um mecanismo de decis\u00e3o semanal, de n\u00edvel executivo, para orientar o processo e resolver problemas \u00e0 medida que surgem.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t<\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\tConsulta gratuita<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t<\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u201c"N\u00e3o ter\u00edamos chegado onde estamos hoje sem a Finovate. A Finovate dedicou tempo a n\u00f3s para entender melhor nossos processos e onde estavam nossos gargalos."\u201d<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\tH&N<\/title><\/path><\/path><\/path><\/g><\/g><\/g><\/g><\/g><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Rebecca Roy<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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H&N \u2013 CEO e Presidente<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Quando duas empresas multibilion\u00e1rias se fundem, o sucesso cont\u00ednuo depende da integra\u00e7\u00e3o perfeita das equipes de vendas. Durante uma grande fus\u00e3o no setor de sa\u00fade, a Bain enfrentou desafios complexos para unir duas organiza\u00e7\u00f5es de vendas distintas em uma \u00fanica equipe de alto desempenho, preparada para o crescimento.<\/p>","protected":false},"author":1,"featured_media":4507,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[6],"tags":[14],"class_list":["post-1305","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-success-story","tag-life-sciences-health-care"],"yoast_head":"\nSalesforce Integration Generates H&N Success in Healthcare - Best Practices<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/exceliabestpractices.es\/pt\/salesforce-integration-generates-hn-success-in-healthcare\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Salesforce Integration Generates H&N Success in Healthcare - Best Practices\" \/>\n<meta property=\"og:description\" content=\"When two multibillion-dollar companies merge, sustained success hinges on seamless salesforce integration. 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